Trump redefines the luxury real estate video “virtual” tour
June 23, 2015 | Richard Sites
In real estate, especially the luxury real estate market, photography is everything. And while many agents hire professional photographers to take great pictures, these companies produce “virtual tours” that are sadly lacking in accurately displaying the features of the home. Until now.
When Trump entered the luxury real estate market with Trump International Realty, he also redefined the video or virtual tour.
Until now, virtual tours were usually just a collection of still shots with a few “pans” across them added in, then set against a backdrop of music. In other words, they were just still pictures set to music.
Some companies did use video but in these tours usually all you see are spinning ceiling fans or swaying palm fronds. Trump added clever and professional copy read by a leggy and buxom young women as you actually “tour” the property. I pioneered this idea several years ago in one of my property tours but not too this level.
Check out this video and you can see what I mean.
If you would like to have a conversation about Jupiter luxury real estate you can reach me at 561-762-4073. Unlike most agents, I have lived here 25 years and know the market inside and out. And be sure to subscribe to this site for my real estate updates and to my You Tube channel where there are over 350 videos on this area.