The Internet: Are you Helping or Hindering?
March 25, 2016 | Richard Sites
How you are perceived in cyberspace can make all the difference between selling and not selling. In the old days, “curb appeal” was what attracted buyers to your house. Now curb appeal is found on the Internet.
I have written before about the importance of checking your listing on the Internet to see how buyers see your home. And you never have a second chance to make a first impression. See the first impression below.
Now anyone can make a mistake, I’ve made plenty. But when it comes to selling quickly and smoothly, extra care must be given to what is published.
The picture above came from the local MLS and was the primary photo posted, in other words the main picture people will see when looking at a list of homes.
The primary picture should be the most captivating one you can find. And you should always, always hire a professional to take real estate photographs.
Now that the future of real estate photography is aerial or drone shots, often these capture the home or condo the best. For example, let’s say you have a modest condo close to the beach. Naturally, the primary shot should be an aerial showing the proximity to the ocean and the text should describe the unit as offering beachfront living.
As an aside, you can’t say “walking distance to the beach” since some folks can’t walk.
But maybe the buyers don’t want to go to the beach anyway, they just want to live near it, smell the salt air and enjoy the view along with peace and quiet.
Back to the matter at hand. So when selling be sure to hire an agent who uses a professional photographer (this is a good interview question) and ask them to send you the incomplete listing before it is published in the MLS. Once it hits the MLS, it gets syndicated worldwide and it takes time to get the new pictures synced up again. Trust me, I have been through this with one of the biggest names in the real estate internet game. What’s that old saying, “An ounce of prevention is worth a pound of cure”?
If you would like to have a conversation about getting your home quickly and smoothly, give me a call directly at 561-762-4073. I have helped many folks move forward with their plans during my 13 years in real estate.