Selling Your Home? 5 words to avoid if you want a quick sale
September 5, 2015 | Richard Sites
Selling your home? Want to sell sooner rather than later? Then your choice of words, as well as your choice of pictures, might make all the difference.
In any industry, there is lingo peculiar to that industry which is adopted by new comers. One example in the real estate business is that clients or customers are often referred to as “my people”, a phrase made popular by Moses.
Whether right or wrong, these insider words can make a big difference in perception and as we all know perception is reality. That is why first impressions and “curb appeal” are so important.
Studies have shown that words alone make up only about 7% of communication. The remainder is made up of tonality and body language. Your home for sale has neither tonality or body language to support the wording so the choice of which words to use is even more critical.
A study by Dr. Bennie Waller of Longwood University found that the use of positive words can have a dramatic effect on the sale of your home.
So, when your agent writes the description of your home there are two things you should do:
- Have them send you the copy of the incomplete listing before it goes into the MLS so you can verify accuracy. This is especially important BEFORE it goes into the MLS since the big real estate websites will pick up the original language and it is very hard to change it later.
- Look for these words and have them replaced: Clean, Quiet, New Paint, As-Is and Motivated.
One other phrase you want to remove is “A must see” since this creates neither demand or urgency. In fact, I got an email from Staples this morning with the subject line, “This is a must-see”. In this day of information overload everyone knows that a “must see” is really a “must ignore”.
These descriptive words are peculiar to real estate but by use of a thesaurus could be easily replaced. Agents just pick up the lingo they see used in the MLS daily or what they hear bantered about the office. When a new phrase appears, it is not long before everyone adopts it.
Another example of lingo is the use of “lush landscaping” to describe a well-manicured or properly maintained, tropical environment.
As I have said many times, it usually just takes a 1% improvement in your value proposition to get your house sold. So when looking for that 1%, words are an easy place to start.
If you think it makes sense to have a no pressure conversation about getting your home sold quickly and smoothly, use the form below or call me directly at 561-762-4073. Unlike most agents I have lived here for 25 years and know the market inside and out. Remember, Hope is not an effective selling strategy.