SELLING? WHY YOUR “GOOD NEIGHBORS” MIGHT REALLY BE “FRIENEMIES”
September 20, 2016 | Richard Sites
There is nothing like a good neighbor. State Farm Insurance made this theme the cornerstone of their marketing campaign with the catchy line, “Like a good neighbor…”. Jack Lemmon starred in the movie “Good Neighbor Sam”. And before people stopped eating sugar, you could always borrow a cup of it from a good neighbor.
But when it comes to getting accurate information, whether it involves your health or selling your house, a good neighbor might really be a “frienemy”.
What is a FRIENEMY?
This is a term used in addiction recovery to describe your contacts that appear to be your friends but, because they encourage the wrong behavior, are really your enemies.
The same could be said of your friends when selling a house. They might mean well but you should not rely on the information or advice you pick up while walking your dog in the neighborhood.
What about the Internet?
There is an information overload on the Internet and it doesn’t really clear things up for me when I try to research something. And since everyone is using Google Adwords (PPC), there will be plenty of sites you might have to go through, and plenty of searches, to find what you are looking for.
Don’t talk to the neighbors about selling. If you need advice, talk to a professional real estate salesperson.
Don’t look for advice on the internet, talk to a professional real estate salesperson.
Most sellers talk to only 2 agents before engaging one to handle a highly charged, emotional transaction. I would submit they visit more car lots before buying than just 2 so why treat the sale any more casually?
If you want your real estate transaction to go smoothly, spend your time looking for a good agent and let them handle the transaction. If you would like to have a no-hassle conversation about how I can help you move forward with you real estate plans, contact me at 561-762-4073.