GIVE THEM SOMETHING FOR FREE, 3 IDEAS TO HELP YOU SELL
July 11, 2017 | Richard Sites
Everybody Wants to Get Something for Nothing
When selling your home, it helps to be imaginative. I once sold a townhouse for nearly $1.5 million by seeking out potential referral sources and hand delivering beautiful brochures of the property. One of these sources ending up sending me the buyer.
I often see listings where sellers are offering incentives to the buyer’s real estate agent instead of the buyer. Give the buyer something to help them, not their agent. Here are 3 easy ideas you can use that might get your home sold.
When buying a house, most buyers will get the home inspected at a cost of around $400 depending on the size of the house. I have written before about the value of a pre-contract inspection and how this can avoid problems after there is a contract.
So, go ahead and get the house inspected now. Then, fix the items that need repair and present both the report and the repairs to the buyer. Why wait until there is a contract and argue about these items when you can eliminate the situation ahead of time? “An ounce of prevention…”
HOA Dues for a Year
Another idea is to offer to pay their HOA, POA or COA dues for a year. This will probably only amount to a couple of thousand dollars at most but in the eyes of the buyers it is priceless. People love getting something for nothing.
Years ago, a major insurance company sold policies door to door by offering free packs of needles to stay at home housewives. Giving away a simple pack of needles was all it took for the salesman to be invited inside and have the chance to make a sale.
Finally, you could offer to pay their homeowner’s insurance for a year (with price limits). This idea is so obvious yet I never see it posted in the MLS. Again, this will probably only amount to a couple of thousand dollars at most.
When you compare the amount of price reductions you may go through to try and attract buyers, giving them something free is a bargain.
These three ideas might get your house sold because you will stand out from the crowd.
If you would like to have a conversation about getting your house sold quickly and smoothly, you can reach me at 561.762.4073. I have been in local real estate 14 years and started my career by selling a million dollar listing my first month in the business.
You can also see over 400 videos on real estate and the Coastal Florida lifestyle on My You Tube Channel.
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