THE DEVIL IS IN THE DETAILS: CHECK YOUR HOUSE ONLINE
May 10, 2017 | Richard Sites
Details, details, details. They can sink your sale or help it along. Here’s why.
When selling your house, it is important that ALL relevant information and details be CORRECTLY entered into the MLS. Why? Here are 2 good reasons.
First, all real estate websites, including Realtor.com and Zillow, pull their data directly from the MLS. Which means that the 94% of buyers starting their search on the Internet are reading the information and considering whether or not the property would work for them.
Many times agents will enter incorrect information either as a result of not knowing the correct facts or information or simply making a mistake. Here is an example.
At the Trump condos in downtown West Palm Beach, there are 12 units on the market. Of these 12, 6 listings say pets are allowed, the other 6 have left this field blank.
Anyone searching for condos that allow pets would not find the 6 where this is information is omitted.
Do you think the sellers of these condos would like to know that this information is keeping their unit from being seen? I submit that they would.
Now whether pets are allowed or not is critical when buying a condo. And finding out that they are not allowed once you are under contract is not grounds for vacating the contract. It might be grounds for suing to get your deposit money back though.
A simple item like this could wreck the whole transaction.
I have also seen listings where the zip code and/or the list price was wrong. This means simply the house does not get seen on the Internet.
Second, financial data that is incorrect in the listing could be grounds for vacating a contract. Only a real estate attorney could say for sure but the point is this: Why would you want to blow up your deal?
It takes a lot of time and energy to successfully sell a house (or buy one) so why not make it as easy a possible to find the correct buyer and keep the deal together?
Check your home online! Pretend you are a buyer and go over your listing with a fine tooth comb looking for errors or omissions.
I once took over a listing where the previous agent had posted 4 lousy pictures of the house and a picture of the seller’s pet turkey. When I pulled the listing up on the Internet, they were mortified to see the picture!
Take a few minutes and go over your listing as a seller (checking details) and as a buyer looking to see if the listing is appealing to the online crowd.
If you would like to have a conversation about selling or buying, contact me directly at 561-762-4073.